THE ATHERTON EMTB. FIRST AND SECOND PRODUCTION RUNS SOLD OUT. THIRD BATCH AVAILABLE TO PRE-ORDER
After years of riding, testing and refining what an EMTB should be, we’re ready to launch our first electric mountain bike.
This is an EMTB designed around balance, control and proper fit, not compromise. Geometry, suspension, motor and battery were developed together to deliver unmatched confidence and composure on the trail.
With twelve frame sizes, no cut-down batteries for smaller riders, and a long-travel enduro platform developed in the same Dyfi terrain that shapes all of our bikes, this is how an Atherton EMTB should ride.
The final reveal and full product details will be published at launch in April 2026. Pre-orders are now open for the third production batch, with final balance due mid-May and delivery scheduled for late June to July 2026.
Fit, balance, control and full power. Built from the ground up.
EMTB DEVELOPMENT: THE LATEST CHAPTER
THE POWER WE'VE BEEN WAITING FOR
AVINOX MOTOR
With class-leading power output in a compact package, the Avinox motor delivers strong, controlled support on steep climbs while allowing us to prioritise geometry and ride feel.
BIG RANGE WITHOUT THE BULK
Capacity tuned for proper mountain days and agile handling. Exact battery capacity will be confirmed at launch, but In the Dyfi backcountry it’s good for around 1600-2,000m of climbing.
SIMPLE INTEGRATED FITMENT
The battery is housed inside the downtube to keep it protected from impacts and weather, and to maximise frame strength. It’s not designed for trailside swaps, but removal for service or travel is quick and straightforward, taking only a few minutes when needed.
POWERED BY AVINOX
1000 W PEAK POWER
105 Nm MAX CONTINUOUS TORQUE
2.52 kg DRIVE UNIT WEIGHT
HOW PRESALES WORK
Presale lets us start production early, secure key components, and reduce lead times for those first orders once the bike officially launches. Below is a step by step run-through of how it all works.
Presale demand has been higher than anticipated, with a third production batch now open for pre-order. The bike will officially launch in April, with presale orders prioritised in the build schedule ahead of general release.
1. SELECT AND SECURE YOUR BIKE
Check out the 3 build options available, and pick which one is right for you. Use our Fit Calculator on the product page to get your size dialled, and add the bike to cart. At checkout you'll be required to pay a £1000 deposit to secure your bike.
2. PRODUCTION BEGINS
You’ll receive a payment link to settle the balance based on which batch you have ordered. Balance will be due for our third batch presale in mid-May. After that, we'll start production.
3. DELIVERY
Your bike is built to order and shipped according to your pre-order batch. Batch 1 (now sold out)- shipping April-May. Batch 2 (now sold out)- shipping May-June. Batch 3 shipping June-July.
ADDITIONAL INFO
We are only able to accept card payment for this presale phase. Our full range of buying options will be possible at launch in April.
If you change your mind, you can cancel any time before production starts and receive a full deposit refund. After production begins, standard cancellation terms apply.
S.170E BUILD OPTIONS
Build 1
The top of the tree. Factory-level Fox suspension: 38 up front, Float X2 out back, and silky smooth X0 Transmission.
We’re keeping the full reveal under wraps until April. Consider this a teaser, not the whole story. From the lines and details you can see here, you can probably already tell where this is heading. It’s very much an Atherton, just with a motor in the mix. Trust us. It looks like an Atherton. And it rides like one too.
KEY FEATURES
S-RANGE ALUMINIUM PLATFORM
Our lug and tube chassis technology built from 7075 aluminium using subtractive manufacturing. Chosen for its strength and durability. Perfect for EMTB duties.
PROVEN GEO & PERFECT FIT
Our unmatched option of 12 sizes, means a perfect fit for more riders. (sizes start at 405mm reach- and fit a full sized battery). The geometry was developed with direct input from Dan Atherton and refined through extensive testing in Dyfi.
29 inch front wheel for grip, stability and rollover. 27.5 inch rear wheel for agility, clearance and control when things get steep and tight.
170MM TRAVEL. DW4 CONTROL
Dave Weagle designed kinematics tuned specifically for EMTB use. Supportive under power, composed through rough terrain, and easy to set up across a wide range of rider weights and styles.
FRAME LIFETIME WARRANTY
Designed to survive Dyfi, built to last everywhere. That's why we offer lifetime warranty on our frames for first owners. The Avinox motor carries a 2 year warranty and is Category 4 rated, making the complete bike category 4 approved.
Once you've decided which S.170E spec is right for you, our Fit Calculator recommends the optimum size based on your height and proportions, giving you the most balanced ride feel across every type of terrain. If you want to check out the geo charts yourself, hit the drop downs below.
The latest news, reviews and videos of our 170 Enduro Bike
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Gee explains why he chose the stable and super-rugged A.170 for his latest Big Mountain Project …
DAN ATHERTONS DREAM BIKE
Dan talks about the bike’s development and the characteristics that are most important to him.
THE A.170 ENDURO IS HERE
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GEE'S DOLOMITES BIKE CHECK
The change in pace meant that Gee also changed his bike of choice - A.170 V The Dolomites...
ENDURO MAG 170 REVIEW
The guys at Enduro Mag sure know their stuff! Mike rode the A.170, the full review is well worth a read...
CUSTOMER REVIEW: JOHN KLOMP
John Klomp is a 37-year-old guy from the Netherlands, keeping up with the young guns on his awesome A.170…
FAQ's
When will pre-order bikes be delivered?
Pre-order bikes are scheduled to begin shipping from April to May 2026, once production starts at the end of February.
Pre-orders allow us to secure parts and start building earlier, so delivery is sooner than standard production timelines after launch.
How does the pre-order payment work?
You pay a £1,000 deposit when placing your order. The remaining balance is due at the end of February 2026, just before production begins. You will receive an email with a secure payment link for the final balance.
Can I pre-order with finance or cycle to work payment options?
The pre-order bikes are only available to purchase through card payment or bank transfer. Our full selection of payment options will be available once the bike has officially launched.
Can I cancel my pre-order?
Yes. You can cancel your order at any time before production starts and receive a full refund of your deposit. Once production begins and the final balance is paid, our standard cancellation and returns policy applies.
What if I miss the pre-order window?
We have limited the number of bikes available for pre-order so that we can also offer bikes at the official launch in April.
If you miss the pre-order window, you will still be able to order at launch, subject to availability and standard S-Range production lead times.
You can also sign up for stock notifications to get early access when launch bikes become available.
Can I change my size or build after ordering?
Minor changes may be possible before production starts, depending on timing and parts availability. Once frames enter production, changes become very limited. If you are unsure about sizing or spec, we recommend contacting our sales team before placing your order.
Will more configuration options be available at launch?
Yes. Our full configurator with additional component options will go live before the official launch. Pre-order bikes are offered in fixed builds to keep production and delivery timelines on track. If want to tweak your build to somehting more bespoke, you may prefer to wait until launch.
What size should I choose?
We recommend using our Fit Calculator (at the top of this page), which is based on rider measurements and riding style. Most riders choose a similar size to their analogue MTB, although some prefer slightly shorter reach on an EMTB for a little more agility. If you would like help choosing, our sales team is happy to advise.
Is the battery removable?
The battery is housed inside the downtube to protect the battery and maximise chassis strength. It is not designed for trailside swapping, and must be charged 'on bike', but it can be accessed easily for service and transport when needed.
What warranty is included?
All Atherton frames come with a lifetime warranty for the first owner and the chassis is tested to EFBE Category 5 standards, the highest strength classification for mountain bikes.
The Avinox motor comes with a 2 year warranty- and carries a Category 4 rating. Making the complete S.170E approved for Category 4 useage.
Can I see or test the bike before ordering?
Demo opportunities will be rolled out after the official launch in April. If demo access is important to you, you may prefer to wait until after launch.
Lifetime Guarantee
Perfect Fit
Hand Built in Wales
